Born between Seoul and Auckland, LKR Beauty is where Korean glow meets New Zealand calm.
We believe beauty isn’t about perfection — it’s about finding light in every phase you’re in.

The name Luna Krescent was inspired by the moon itself — its uneven, cratered surface that still glows beautifully in the dark.
Like the moon, we believe that your skin, your emotions, and your journey don’t need to be flawless to shine.
Each mark, each moment, and each change is part of your natural rhythm — a quiet glow that evolves with time.
That’s the heart of our Phase Beauty philosophy: embracing every version of you, with honesty and light.

Our team is based in Auckland, New Zealand, carefully curating authentic K-beauty products directly from trusted and authorised Korean suppliers.
Every product we bring to you is chosen for its integrity, comfort, and gentle radiance — helping your skin feel calm, balanced, and alive.

We operate with full transparency and care:
– All products are 100 % genuine and sourced responsibly.
– Shipping is handled locally from New Zealand.
– Our customer support is real people, ready to help you at any time.

Whether you’re discovering your first Korean skincare or exploring new rituals,
we’re here to make sure each phase of your skin feels true, calm, and beautifully you.

Every phase is you.
Welcome to LKR Beauty — a Korean-born glow redefining beauty, now in Aotearoa. 🌙